Need more visibility? Avoid these 6 visibility mistakes
Updated: Jun 12
A few days ago, I did a post asking entrepreneurs “What is one thing they needed in their business right now other than sales”.
That post attracted a lot of attention (close to 800 comments) and one of the most frequent problems people highlighted was creating visibility.
I’m not surprised that visibility is an issue particularly for those starting out in their entrepreneurial journey.
Here are 6 visibility mistakes I see:
1️) POSTING AND GHOSTING:
Consistency is key! Without consistently sharing valuable content, you won't build trust and credibility as the go-to expert in your field.
Invest the time and effort to establish yourself as the go-to expert.
Respond to those of have commented. Show your appreciation and build dialogue.
2️) SPREADING TOO THINLY:
Are you trying to be everywhere at once? Following every marketing strategy and being present on multiple platforms can leave you drained and unable to optimise your value.
Focus on one or two platforms that align with your target audience and invest your energy there.
3️) IGNORING THE POWER OF GOING LIVE:
Going live can be intimidating at first, but the algorithms favour live content, which means you’ll get more eyeballs on you live content.
Start by practicing going live privately and gradually build your confidence through action. You'll see the benefits unfold.
4️) FAILING TO TAILOR YOUR CONTENT:
Are your messages specific, clear, and tangible to your ideal client base? If not, they won't resonate.
Make your audience feel like you're speaking directly to them, addressing their unique needs and challenges. And for goodness’ sake, use their words rather than technical solution orientated vocabulary.
5️) MAKING COMMUNICATION ONE-DIRECTIONAL:
Social media is all about building a community. Engaging with your audience is crucial for creating meaningful connections.
Take the time to interact, respond to comments, and listen to your audience.
It's how you'll know if you have the right audience in front of you and whether you need to tweak your messages.
6️) NEGLECTING COLLABORATION:
Partnering with other experts or service providers adds credibility and expands your reach.
Look for opportunities to collaborate, whether through joint projects, guest appearances, or cross-promotion.
Together, you can achieve more.
By avoiding these common mistakes, you'll position yourself as a trusted expert and reach a wider audience.
What one thing are you doing to do differently to boost your visibility?