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  • Tina Freemantle

Why it might not be the right time to run a challenge

I see many clients who believe that a running a challenge will quickly help them gain visibility, build their audience based and have a big cash injection in their business.

Women on a  video conference call
When is it the right time to run a challenge ?

This can absolutely happen at the right stage in your business.

If you do it too early, you can become distracted from a perfectly good strategy that focusses on building solid foundations.

So how do you know when it's the right time in your business to run a challenge?

I would say there are six key things you need to have in place:

  • You have a clear no-brainer offer that consistently bring in new clients into your business.

  • You know your audience inside out.

  • You have proven results.

  • You have a marketing strategy that works like a well-oiled machine.

  • You have systems and processes in place that help you automate many of your business activities.

  • You have the resources to help you support the pre-launch, launch and post launch activities.

Running a challenge should never be underestimated.

Challenges are challenging for those running them. They require a lot of effort, high energy, continuous follow-up.

Many coaches refer to the post "Challenge Hangover" being very real.

It takes a lot of you.

So ask yourself "What is your intention from running the challenge and are you well placed at this moment in your business to run a challenge?"

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